Puneet Goenka
POPI, EMS, EMI, MRC, GHIA, DOH, WCBS, SANLS, M&E, SAMED, MCC and at least 15 other acronyms filled a large portion of my first week of work in Cape Town. The project I am working on for PATH is to develop a market entry/commercialization strategy for two low-cost health technologies for public and private sector markets in South Africa, Ghana, and Uganda. This will include things such as demand forecasting, market segmentation, pricing, distribution, and understanding the process of selling to the Government - a perfect set of topics to explore for an MBA student.
POPI, EMS, EMI, MRC, GHIA, DOH, WCBS, SANLS, M&E, SAMED, MCC and at least 15 other acronyms filled a large portion of my first week of work in Cape Town. The project I am working on for PATH is to develop a market entry/commercialization strategy for two low-cost health technologies for public and private sector markets in South Africa, Ghana, and Uganda. This will include things such as demand forecasting, market segmentation, pricing, distribution, and understanding the process of selling to the Government - a perfect set of topics to explore for an MBA student.
PATH is
funding local for-profit start-ups and SMEs (acronym!) for initial product development and commercialization with the hopes that after some
initial hand-holding the companies could attract VC funding or become
self-sustaining by the cash flows they generate.
Most of my first week was spent interacting with the owners of the
start-ups to better understand the main questions they would like me to answer, but I also got an opportunity to understand prevalent testing and
treatment practices by visiting community health clinics and hospitals that are
run by the Government. It’s been a steep
(but fun) learning curve trying to understand the details of the devices, learn
about competing technologies and practices, and piece together the structure of
the South African health system.
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| Decoding acronyms at the hotel |
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